The Journal

Stories in scent.

Editorial notes on attar, materials, personal ritual and the sensorial world of HEEZE 94.

Oil, worn against skin.

Attar is 100% concentrated fragrance oil — no alcohol, no dilution, nothing to evaporate off in the first ten minutes. Dab, don't rub: a drop on each inner wrist and one at the base of the throat is enough for a scent that lasts the full day.

Read the guide →

Guide · Perfume·4 min read

EDT, EDP, Extrait — one scent, three strengths.

What actually separates the three, and why spraying is different from dabbing.

Guide · Structure·4 min read

Top, heart, base — a scent in three acts.

Why the fragrance you smell in the bottle isn't the one you'll wear all day.

Attar

Concentrated. Undiluted. Intimate.

Attar is fragrance in its purest form — oil that lives on the pulse and unfolds with the warmth of the skin, revealing new facets over hours.

Explore the Attar collection

Parfum · Coming Soon

The next expression of the House.

Our parfum collection is being composed with the same discipline — a wider projection of the HEEZE 94 signature, revealed only when every detail is right.

Preview the Parfums

A Note from the House

Fragrance is biography without words.

The scents we return to become markers of time: a room, a person, a season, a version of ourselves.

Choose a signature not because it is noticed first, but because it is remembered last.